AI companies are simply following the leads of beauty, fashion, and lifestyle brands that have turned to IRL (“in real life”) activations to bond with consumers, she explained.

Ah yes, I love bonding with brands.

It really seems like they’re grasping at straws trying to make LLMs profitable

This is how human enslavement begins

Money laundering?

Traditional advertisement is a trash fire. This provides a different way to get user engagement.

Stay out of my coffee.