That outfit was atrocious
I honestly never really thought of reporting her much before but that’s going change.
I report her and ⛰️all the time. They are so inappropriate and they go against a lot of rules. They need to know they can’t get away with this shit!
Interesting! 😂 😏
TheBirdsPapaya is going away next week. I wonder if she purchased tickets to the SI Swim Social Event in NYC. Or will she be attending the immersive 2-day event on the Qwickies ad budget?
Sarah seems desperate to be part of the SI world; she is only a part of it when Knix or Quickies pay for her to play. Sarah Nicole Landry didn’t earn her walk on the runway through casting, the Swim Search, or being scouted.
Does Sarah understand that Authentic Brands Group owns SI Swim (Not Sports Illustrated)? The SI Swim magazine is published under a licensing deal with Minute Media; however, Authentic Brands Group retains ownership and control.
Authentic Brands Group transformed SI Swim from a special issue magazine (editorial) that targeted male readers into a brand strategy that is aimed at women and relies on commercial $ particpation from brands. It’s one big advertorial.
Authentic Brands Group bought the SI Swim brand in 2019 for $110 million USD. Authentic Brands Group charges for licensing and commercial participation in SI Swim and its various live events. The focus of Authentic Brands Group is to grow SI Swim as a brand through live events, co-branding, licensing, and brand promotion at live events and in the pages of the magazine.
To appeal to women (Authentic Brands Group’s new target market), the company created “Pay with Change” (January 2022 kick-off), a program that required brands to create actions that would create a “better world for women” (source Edelman/ 2024/ company presentation).
The goal of “Pay With Change” is to turn “every media partnership into a movement for women’s progress”, essentially, Authentic Brands Group/ SI Swim required brands/advertisers to virtue signal while still PAYING massive sums of money to participate. Obviously, this approach has been criticized for being hypocritical. Authentic Brands Group was riding the 2020-wave of self-love BS (and gunning for millennial women’s dollars). While the program hasn’t been scrapped, it has been diminished. Look at this years line up of cover models. The four cover models all have the more traditional SI body (visibly fit).
A reminder to Sarah Nicole Landry, who claims to have been selected by SI Swim magazine to walk the runway at the 2024 Swimweek:
**-Knix paid to be featured in the Sports Illustrated Swimsuit issue and at Miami Swim Week. Their presence was part of a paid commercial investment through the magazine’s structured Pay With Change initiative. (Source Edleman) **
-Knix worked with Edleman directly and through ABG’s internal brand-monetization division to buy into the"Changemaker" framework.
-Knix signed on as an official paid advertising partner starting with the 2023 issue. Under this model, brands buy ad space, and SI matches the investment with editorial and online integration. This financial partnership secured Knix the distinction of being the first leakproof swimwear brand featured in the print magazine (modelled by Katie Austin).
-Knix’s broader marketing spend extended to Miami Swim Week, where Knix purchased runway showcase placement to debut pieces like their Sarah Nicole Landry collaboration
-Instead of Landry being selected through traditional independent editorial casting, her appearance on the SI Swimsuit Runway Show at Miami Swim Week was designed to debut the “Knix x The Birds Papaya” co-branded swimwear collection.
-Knix purchased the runway integration as a marketing activation. Landry walked the runway, specifically modelling the pieces she “designed” with Knix (such as the Cinch Shaper One-Piece and ruffle string combo), acting as a brand ambassador within Knix’s paid sponsorship slot.
-By securing this placement within their broader corporate ad spend, Knix successfully bridged the gap between traditional print media advertising and influencer-driven live commerce.
-Sarah Nicole Landry has not been independently featured by Sports Illustrated Swimsuit as a model since Knix ceased the paid partnership that initially secured her runway spot.
-Landry applied through standard independent channels to be cast as a model for the upcoming regular issue. However, she was not selected by the editorial team for a standalone, non-sponsored feature.
Sarah Nicole Landry has publicly framed her runway appearance as an organic invitation, downplaying or omitting the fact that it was directly tied to Knix’s corporate sponsorship deal.
-The “Surprise Invitation” Narrative: In media interviews and viral podcast clips, Landry frames the moment as a sudden, unexpected call out of the blue, stating: "My manager messaged and was like, ‘Sports Illustrated has invited you to walk their runway in Miami this year’… I was terrified, truly felt so out of my element with an incredible amount of ‘why me?’
-Omitting the Commercial Structure: When telling this story to her audience, she focuses on her personal history of applying independently to the magazine for years. She presents the runway slot as the universe finally answering her dream, rather than a contracted brand activation meant to launch her product line.
-The Corporate Reality: Sports Illustrated Swimsuit’s own coverage of the event explicitly noted that the runway slot was organized in tandem with Knix.
Impact on Audience Perception:
-Deepened Core Loyalty: Landry’s 2+ million followers viewed the milestone as an authentic, earned triumph for body-positive representation. By presenting it as a surprise validation of her “real body”, the narrative generated massive emotional engagement (such as a viral clip garnering over 70 million views). Her community celebrated it as a grassroots victory against industry beauty standards.
-Insulation Against Backside Criticism: Because the audience believed she was selected strictly on merit, they interpreted any online pushback or body-shaming she received as an attack on body-positivity itself. This successfully mobilized her followers to defend her online ecosystem.
-Skepticism Among Industry Observers: For media literate circles and brand analysts, the omission of the “Knix x The Birds Papaya” commercial tie-in fueled skepticism. Critics point to it as an example of performative vulnerability, in which a major corporate contract is masqueraded as a spontaneous, spiritual breakthrough.
**Legal Ramifications **
By framing a paid Knix corporate activation as a spontaneous, merit-based selection, Sarah Nicole Landry successfully bypassed competitive editorial gatekeeping, weaponized audience trust for massive organic engagement, and manufactured an elite cultural status that commands inflated fees from future sponsors who believe she has independent mainstream media cachet.
This behaviour is unethical because it sanitizes a transactional product launch under the guise of an authentic, body-positive spiritual breakthrough, violating consumer trust and distorting the perceived meritocracy for aspiring creators. Regarding legality, this narrative strategy risks violating the Federal Trade Commission (FTC) Endorsement Guides and Canada’s Competition Act (as Landry is Canadian)
The regulatory bodies mandate that influencers must “clearly and conspicuously” disclose any “material connection”, such as financial ties, corporate sponsorships, or co-branded business relationships, that could affect how an audience evaluates an endorsement. While the runway items themselves were commercialized, failing to disclose that her entire presence on the platform was bought by an advertising partner constitutes deceptive marketing by omission, as it misleads consumers into believing a commercial placement was an independent editorial endorsement.** (Courtesy of Landry Legal) And yes, the name sent me 😂
-Joanna Griffith’s language used in the Knix SI Swim/ The Birds Papaya press release is misleading. Joanna tends to use misleading language in an ambiguous way, since losing a class-action lawsuit (twice) for claiming that Knix are PFA-free. Joanna, who once claimed “no Photoshop” on Knix marketing visuals, now makes statements like “Photoshop, who needs her?” Joanna is aware of what she is saying and presents it in a fashion that doesn’t make her liable. Sarah, however, outright lied.
-I wonder if this report will upset Joanna enough to buy a last-minute sponsorship with Authentic Brands Group for the SI Swim Social Club. I hope so, it would help me out ;)
Amazing. This should be a substack.
Wow! This is quite the read! Thank you!! I just wish this were more public so people can see what a fraud she really is. I hate arguing with her brain dead followers on FB but hopefully one day they will see the light.
Thank you so much for comprehensively outlining the facts. Sarah’s big dream walk and her denying it had anything to do with Knix has bothered me since it happened.
this is incredible. wow! is this info published anywhere else? how do we make sure this reaches a wider audience?
Interesting, right? A friend provided me with the information. It’s a snippet. There seems to be some sort of access to the deal and PR/sales conversations.
It will be fascinating to see how Sarah behaves next week if she attends the SI “Social Club”. Will she act like she’s part of SI?
I wonder if this post @thebirdspapaya can be considered an undisclosed ad? 🔽
Joanna’s fictional story makes me chuckle. On what planet does a model get to decide what outfit/ or brand they are going to wear? Does Joanna think the audience is stupid? “We had this swim collab that was slated for actually later in June but decided, knowing Sarah was going to be included [on the SI Swimsuit runway] that [there’s no] better way to launch a collection [than] to have the person who helped design it walk on it on the runway,” Griffith tells us." *This type of decision would have to go through the Authentic Brands Group sales team, be approved, and presented to the styling/show team. I guess Joanna assumes that we all believe that she’s in charge of the world. She’s lucky to be Canadian; in the USA, she’d be just another annoying entrepreneur who exaggerates.
this is so fascinating and so infuriating! like, sarah is SO obviously full of shit and lies… her whole life revolves around turning her narcissistic self-obsession into a 24/7, never-ending commercial for all the shit she shills. but the way knix astroturfed the SI thing (and also astroturfed the warped ~bopo cinderella~ narrative that went along with it) is a whole other level of manipulation. sarah nicole landry is a liar and a cheater, and she doesn’t need help doing either of these things. but she DOES have help lying and cheating, she has help from powerful ($$) people and organizations. it’s just so fucked. thank you so much for sharing this info, please share as much of it as you are able! i’m curious if anyone knows more about how shine works, i feel like we don’t talk enough about them and they’re probably also shady as fuck.
I always wonder what would happen if Shine goes down? Would these “influencers” continue to exist?
i also wonder this! i think it’s likely we will find out 👀 the influencer wave has for sure crested, we can see how desperately they’re all scrambling to cling to relevance and revenue. i swear sometimes i can feel the panic and desperation radiating off of sarah in her stories.
Is it at all possible that Sarah is just delusional enough to believe Joanna didn’t buy her spot and her benefactor engineered this whole mythical story that she was chosen to make her dream come true? If this is true it must be a real kick in Sarah’s gut to never be considered again even though she made sure she attended all the events for the next two years.
I wonder about this. Joanna is sneaky. More files from retouchers who worked on Knix’s “we don’t photoshop” campaigns landed in my inbox.
🫖 🫖 🫖
Ohhh spill the tea!😉
Excellent!
When you lie for a living reality and make believe begin to meld together.
Got worst dressed list too. She looks so desperate clinging on to SI. Cringe af
Her inner thighs melded together on thar walk. Weird
This is an incredible article you’ve written! You should tune it up and submit to some professional media channels. This could literally be her downfall. Please definitely post on Substack though! I’m itching to restack ❤️
Thank you. It’s mostly content from my friend. I can’t take credit. I’ll suggest they do a Substack.
In early January 2026, three months after this romantic IG story was posted, Sarah Nicole Landry announced her divorce from Shane Landry.
It’s allegedly been reported on Reddit that Sarah cheated on Shane with Cagla Baktiroglu on the set of Traitors Canada, filmed in July 2025. I wonder if this is true?
If this is true, Sarah would have been lying to Shane and her followers! Shocking!
Cagla Baktiroglu announced their separation from their wife of ten years on December 18, 2025. Sarah Nicole Landey and Cagla Baktiroglu have been seen together on numerous occasions, including at a hockey game, where Cagla Baktiroglu lovingly rubbed their hands all over Sarah’s body and wrapped their arms around Sarah.
Share your thoughts or rumours you have heard. Does anyone have the video of these two at the hockey game? I watched it on Reddit, and after it was posted, the Birds Papaya Reddit was shut down again. Strange.
#thebirdspapaya #cagla #traitorsCanada
sarah and cagla are waiting to launch their relationship during pride month. i think they’re going to turn sarah’s coming out story + the public launch of their relationship into content $$ and ride that wave for as long as they can. sarah’s platform is tanking and she needs a new schtick. she really squeezed her last divorce for all she could, and this time she will squeeze her late-in-life queerness for all she can. i would bet money that a bunch of dingdongs at shine have been crafting a narrative involving a false timeline of when sarah and cagla got together in an attempt to keep the focus on sarah’s new-found queerness, instead of the shady cheating that launched the relationship. cagla made a HUGE mistake, sarah chews up and spits out the people closest to her and i wonder how long it’ll be before they realize it.
Unless M & C were acting, they appeared to have a solid relationship on Traitors. Would it be some coincidence that she met C before? At the end of 2025 🐦 was galavanting everywhere hardly home, and I think even gone when her child started school for the first time. I still don’t understand the trip they all did together with ⛰️and 🛴!
yeah i’m curious if sarah and cagla knew each other before traitors. and i feel devastated for cagla’s ex, it really seems like she was blindsided. i think sarah and cagla bringing their respective spouses on that trip out east was sociopathic tbh.
I don’t think they knew each other before Traitors. They don’t really have much in common so I doubt their social circles would have intersected before the show.
I 100% agree with you. I think we haver a narc dating narc situation. I’m grabbing the popcorn for this one.
Sarah is a serial homewrecker. Not her first rodeo.
🐦 💩 strikes me as the kind of person who always has to have her next love interest 🙄😏 waiting in the wings before she tosses aside the current person… because she’s got to have a sure thing. Can’t be alone and wants someone there to praise her constantly, do ALL of the work, etc. so she makes sure everything is going to go the way she wants it to. I don’t know any rumours but those are just some thoughts I’ve had watching her online. I worked with someone like 🐦💩and this was her MO every time!
I have a cousin just like Sarah Nicole. She 2x divorced now BUT both times she’s cheated on her husband(s). She only moves on once she has the next man secured.
Traitors never showed Sarah’s reaction to the reveal of Cagli and Meredith marriage. I wonder why. I remember someone on reddit who we think was Meredith saying Sarah was NOT happy about this.
M&C made their split public Nov 1. I wonder what the timeline was exactly though. When was the couples trip to Halifax, Late September early October? So happy end of August playing the part. Briony’s wedding in Sept. The couples trip. Still playing happy couple at the Traitors party. The last sighting of Shane was the HOE Christmas Party and then voila we are getting divorced ✔️ I wonder how long Becci knew before Shane got the memo?
GREAT post. Becci is a weirdo. She probably likes Sarah Nicole Landry dating Cagla Baktiroglu because it’s one step closer to thebirdspapaya (Sarah) dating her (Becci @neighbourbecci )
I don’t think Sarah’s coming out will resonate with her audience. The robots won’t mind, but the suburban straights might not like it.
She looks like she sniffs her hair secretly on the regular.
I can’t stop laughing. She 100% does this. Sniff, sniff.
I wonder if Shane’s trip to Scotland is significant on this timeline. She didn’t really say much about his being away except she could eat in bed. I think it was after Traitors but before the couples trip. The big family Club Med trip was also crammed in there somewhere after she finished filming.
M can shed some light on this for sure.
Ms. Fashion expert doesn’t know what a lining is called. I enjoy watching her stumble and look for words to replace the ones she doesn’t know.
She was not comfortable in this outfit at all, all she did was pull at it. Maybe if she bought clothes in the right size instead of sizing down she’d be more comfortable.
new face She never looks the same. 🤔 How does she do it?
She really elongates her nose.
I think she elongates her nose to straighten it when she edits her face in the More Beaute App.
It’s just a bit of makeup 😉
Try both photos are edited. She’s a liar and a con artist.
Also what point is there in trying to make comparisons/point out differences if they are completely different angles?
Magic ✨
Zoom in on the upper lip…
This face reminds me of her ED days
Well that’s sad … but maybe it’s just a filter
I was going to say the same, and same type of editing.
The ED ebbs and flows.
Today’s glitches.
Those fingers are the things of nightmares!
She gave herself clubbed nails. Maybe her liver is on the fritz.
Maybe it’s Quickies new quirky design…Clubbed Nails
They’re all fucked up because of the way she holds her pen 😉
I forgot about pen trauma. 😂😂
Wow. She’s going hard trying to look 20. Weird
Lmao 🤣 this dickhead
I truly don’t get the orgasm she was having over this dress. It’s giving Hamburgler.
It’s hideous! 😂 She can pair it with some red Crocs.
☠️
🤣🤣
Watching this try on was very uncomfortable. 😳
That dress isn’t it!
All these oohs and has for a prison dress! But go off girl!
🤣🤣🤣 the way I cackled
Happiest Moms day xo
Happy Mother’s Day!! 💐💖
One of 🐦’s cottage neighbors finally sold after originally listing Sept 2024 at 1,695,000
Happy Mother’s Day to all who celebrate! 🌹
Happy Mother’s Day. Kiss on the forehead!
Does Joanna Griffiths of Knix tell fibs to sell panties? 🤥
More photoshopping from #Knix dropping soon. Joanna Griffiths really likes to make sure the teen girl’s skin is smooth, acne-free and pore-free. #joannagriffiths #essity #retouching #photoshop #UlrikaKolsrud
Has this been reported to the Canada competition bureau? I’ve reported ⛰️for the shit she pushes and lies about and they’ve investigated it. You should report if you haven’t already! And thank you for all your work in calling out these liars!!
I was sent these via DM. I am just a messenger.
Apparently someone has contacted the FTC and the competition bureau.
I think the person that contacted me wants to get the no photoshop claims (with receipts) to the FTC.
The FTC moves faster than the Canadian Competition Bureau.
I believe the FTC report plus Joanna’s PFAS claim documentation could be sent to the Texas Attorney General Ken Paxton. When I googled the Lululemon investigation it looks like AG Ken Paxton is on a war path to prosecute brands that make false PFAS claims. Joanna may be Canadian, but that doesn’t give her an out. She is the CEO of a nine figure brand that is sold in Texas. Perhaps other states will follow Ken Paxton’s example.
I’m speculating from what I have read in the DM’s. I’m an innocent observer.
this is so crazy! holy shit. thank you for sharing this! has anyone ever taken this to canada’s competition bureau? it’s so infuriating that knix built a brand on uplifting women and bo-po, when literally all they are doing is lying to women, exploiting women, and manipulating women to sell their toxic products. enraging!!
She makes a big deal saying she isn’t using professional models to make it seem she’s the first one to do such a thing and says they aren’t retouching but does. Truth doesn’t matter to these people. It’s all about selling but they pretend they are only selling you the product you really need so they’re doing you a favour. If she was being honest the reason she used ‘regular’ people is because it was a new company and couldn’t afford to pay professional models. As soon as she had the budget she went with the real deal.
True! She went with models and celebrities. This is a great point, thank you.
Oh my god. That’s horrible!!
It really is. I have more receipts, I’ll keep posting.
KT by Knix for Teen is heavily photoshopped. This is vile. Spencer Barbosa’s legs are very photoshopped. Like Birdie, Spencer lies about using filters and is now bitching about influencers for using Ozempic.
These women are all nut cases and need to get a hobby. Joanna, Sarah, Spencer STOP LYING FOR PROFIT!! I’m so sick of all of them telling women they care, to love themselves, blah blah blah. They tie morality to bodies; it’s total BS, especially since they turn around and do the EXACT same thing that the people they bitch about are doing.
It’s obvious Spencer’s legs are edited. In real life when you have thick legs…you have cellulite, which is normal.
Spencer always talks about her cellulite and shows it, like Sarah Spencer uses this to gain trust, appear authentic and to grift.
👏👏👏👏👏 Loveeeee the receipts.
The sound of her eyebrows being cut is incredible! God she’s a Tool. What’s really incredible is this filter she’s using! Zero pores, Zero Wrinkles
The fact her followers believe this is her real skin is laughable. I know they’ll say “I don’t care if she uses filters” well I don’t either, it’s the fact she’s LYING about it for years that I care about.
it’s giving michael jackson
😂 😂 😂 this is so so fucking funny omg. yes. i need to see this beside the recent one with the shittily cut-and-pasted nose. hardcore MJ energy
Man the photoshop around the mouth area is unreal!
I don’t understand how her followers 🙄can’t see that this is a different person than the candid photos/videos of her that are out there. She’s such a liar and a cheat!! Ugh 😏😠
They are all asleep at the wheel!
She’s pathetic in every sense of the word
Looks like her new partner was at her home Guess she was able to ditch all the kids
Bird thinks people are stupid! You could hear C’s voice and it seems Bird tried to abruptly cut the story.
It is just so strange she posts picture and videos of Nails and Neighbour but not one of her other guest.
I’d be so insulted but for some reason C seems to be okay with it since they’re still hanging around. I thought maybe they’d come to their senses but guess not and they’re okay still be hidden.
I couldn’t imagine being hidden like that even as just a friend, they really could’ve played up the friends who fell in love angle but hiding C throughout the whole thing just makes it shady 🤷🏻♀️ but Bird is a liar and manipulator who will tell all her followers she was hiding this to nourish the relationship or some bs that they’ll fall for.
“I share everything with you guys so please understand I had to keep something just for me. I hope you understand” OR “I thought maybe everyone would turn on me so I was terrified to share this news with you all” OR “it took me some time to process the death of one relationship while being so in love in another”. Whatever lie that can be spun to garner attention from will def be the script.
I think it’s cruel and reeks of internalized homophobia and shame. Sarah fears losing her white/hetero privilege. Sarah probably justifies it to C by saying, “I’ve learned to keep this part of my life private.” Meanwhile, you know if Sarah dated a notable man, she’d be shouting it from the rooftop.
Oh I 100% agree. C is very very foolish to let Bird do this to them, but I’m sure Bird manipulated them as she does everyone else.
And you’re sooooo right. If she was dating a man we’d 100% know about it already and she’d be going on about how he saved her blah blah blah. But C just gets hidden because Bird is a POS.
I agree and it doesn’t make sense when 🐦was crying over C on traitors and said she’s my best friend! If she’s really a best friend, why is she hidden?
Terribly toxic to make a “best friend” in a week. Yea I’ve had instant connections with people that eventually stayed in my life and have become a best friend. But we weren’t calling each other besties in a matter of days.
toxic is exactly it. sarah has called countless people her “best friend” over the years (including her most recent ex-husband, who she almost certainly cheated on). and how many of these “best friends” are even in her life anymore? it’s very typical for narcissists to cycle through intense friendships and lack the ability to sustain long-term friendships.
She claws her way in like a parasite.
She calls an awful lot of people her ‘best’ friend.
I wish I wasn’t blocked so I could send her questions like this lol
Same