I made a list (far from complete) using EU brands, categorised by Country, and type of fashion.

I haven’t categorised it by sportswear, outerwear, casual, or formal wear etc.

There are very likely a few mistakes, if anyone sees any mistakes and/or thinks another brand should be on the list, please let me know where they are from and I will add them.

I also have not categorised them by delivery (selected countries, EU wide, or international). It was initially just meant to be a reminder of clothing that is made in the EU, but I started categorising and now here I am… The UK list is just massive on it’s own, so may add that later, I did not include as not in the EU.

Ideally all brands will be manufactured in EU, but where it is not applicable I will mark them as I find out.

Legend:

  • S = Sustainable / more eco-focused and Premium
  • PR = Premium / not clearly fast fashion
  • FF = Fast fashion / less expensive (frequent trends)
  • Unisex = Men & Women etc.
  • Mixed = Men, Women and Kids

🇦🇹 Austria

🇨🇿 Czech Republic

🇩🇰 Denmark

🇪🇪 Estonia

  • Suva — PR — Casual/Everyday — Unisex

🇫🇮 Finland

  • Varusteleka — PR — Workwear/Tactical — Mixed
  • Paapi — S — Outerwear — Women & Kids
  • Lija the Label — PR — Swimwear — Women
  • Népra — PR — Activewear — Unisex
  • Svala — S — Base layers/Thermals — Unisex
  • North Outdoor — PR — Casual/Everyday — Unisex
  • Vai-ko — S — Casual/Everyday — Unisex

🇫🇷 France

🇩🇪 Germany

  • Manomama — S — Casual/Everyday — Mixed
  • Trigema — S — Activewear/Casual — Mixed
  • Merz b Schwanen — S — Basics/Knits — Unisex
  • Sanvt — PR — Streetwear/Denim — Unisex
  • Eterna — PR — Tailoring/Smart — Men
  • Wijld — S — Outdoor/Casual — Unisex
  • Ortovox — PR — Outdoor — Unisex
  • Decenio — FF — Casual/Accessories — Unisex
  • Armedangels — S — Casual/Everyday — Unisex
  • Hessnatur — S — Ethically-made basics (S) — Mixed
  • New Yorker — FF — Streetwear — Mixed
  • Mustang — PR — Denim/Casual — Unisex
  • Groundies — PR — Footwear — Mixed
  • Blaumann — PR — Denim/Casual — Men
  • Puma — PR — Sportswear — Mixed
  • Nordwolle — PR — Base layers/Thermals — Mixed
  • adidas — PR — Sportswear — Mixed
  • Schiesser — PR — Underwear/Loungewear/Basics — Mixed
  • Tom Tailor — FF — Casual/Everyday — Mixed
  • notjustalabel — PR — Designer/Statement — Mixed
  • Schietwetter — PR — Weatherproof — Mixed
  • Vaude — S — Activewear — Unisex
  • Wilding — PR — Footwear — Mixed
  • Noorlys — S — Activewear — Mixed
  • Picea Earth — S — T-Shirts/Base layers — Unisex
  • Erlich Textil — PR — Underwear/Lingerie — Unisex
  • Grundstoff — PR — Basics/Tops — Mixed
  • Elkline — PR — Outdoor/Fleece/Outerwear — Unisex
  • GoeshEnkel — PR — Shoes — Unisex
  • Nordisk — PR — Outdoor — Unisex
  • Avocadostore — S — Marketplace (multiple categories) — Mixed
  • Hempage — S — Hemp Tops/Bottoms — Unisex
  • Freshemp — S — Hemp Outerwear/Jackets — Unisex

🇮🇪 Ireland

Aran Woollen Mills — PR — Knitwear — Unisex

🇮🇹 Italy

  • Diadora — PR — Activewear/Footwear — Mixed
  • Superga — PR — Footwear — Mixed
  • Benetton — FF — Casual/Everyday — Mixed
  • OVS — FF — Casual/Everyday — Mixed
  • Enrico Coveri — PR — Designer/Statement — Women
  • Trussardi — PR — Tailoring/Smart — Unisex
  • Armani — PR — Designer/Statement — Mixed
  • Max Mara — PR — Outerwear — Women
  • Alcott — FF — Casual/Everyday — Unisex
  • Kappa — PR — Sportswear — Mixed
  • Terranova Style — FF — Casual/Everyday — Mixed
  • Calliope — FF — Smart/Casual — Mixed
  • Rinascimento — PR — Designer/Statement — Women
  • Salewa — PR — Activewear — Mixed

🇱🇹 Lithuania

  • Audimas — PR — Sportswear — Unisex

🇱🇺 Luxembourg

🇳🇱 Netherlands

🇳🇴 Norway

🇵🇱 Poland

  • Cumulus — PR — Outdoor — Unisex
  • Bytom — PR — Tailoring/Smart — Men
  • CCC — FF — Footwear/Accessories — Mixed
  • Reserved — FF — Casual/Everyday — Mixed
  • Kabak — PR — Socks/Accessories — Mixed
  • 4F — FF — Sportswear — Mixed
  • Sinsay — FF — Casual/Everyday — Mixed
  • Mohito — FF — Casual/Everyday — Women
  • Cropp — FF — Streetwear — Unisex

🇵🇹 Portugal

🇷🇴 Romania

🇸🇮 Slovenia

  • Karibu — PR — Casual/Everyday — Unisex
  • Iglusport — PR — Outdoor/Hiking — Mixed

🇪🇸 Spain

  • Hookeshop — PR — Casual/Accessories — Unisex
  • Custi — PR — Streetwear — Mixed
  • Mikel&Joe — PR — Casual/Everyday — Unisex
  • Massimo Dutti — FF — Casual/Everyday — Mixed
  • TwoThirds — PR — Designer/Statement — Unisex
  • Salsa Jeans — FF — Denim/Casual Jeans — Unisex
  • Tiffosi — FF — Casual/Everyday — Unisex
  • Lanidor — FF — Casual/Everyday — Mixed
  • Velour Garments — S — Casual/Everyday — Unisex?

🇸🇪 Sweden

🇨🇭 Switzerland

  • Nikin — S — Underwear/Loungewear/Basics — Mixed
  • On — PR — Sportswear — Mixed
  • Feelgrounds — PR — Sneakers — Mixed
  • Kjell@lemmy.worldMEnglish
    3·
    6 days ago

    Here is a quite long list of different European clothing companies. Most of them produce in Europe, some of them have been mentioned before.

    Denmark Shaping New Tomorrow Dilling Colorful Standard

    Sweden Nudie Jeans Asket Stellar Equipment

    Finland Varusteleka

    Estonia Suva

    France Asphalte Le Tshirt Propre Armor Lux Saint James 1083 jeans Bleuforet Le Pantalon Legaulois Jeans Atelier Tuffery Le Slip Francais Loom Berthe aux Grands Pieds Cocorico Tranquille Emile

    Portugal Isto Tiffosi

    Germany Manomama Trigema Merz b Schwanen Sanvt Eterna Wijld Ortovox

    Spain Hookeshop Custi Mikelo Massimo Dutti

    Czech Republic Tilak DirectAlpine Horsefeathers?

    Neatherlands Mr Marvis

    Austria Löffler

    Switzerland Nikin

    Ireland Aran Woollen Mills

    Romania Made in Rosia Montana

    Poland Cumulus

    • Babalugats@feddit.ukOPEnglish
      2·
      3 days ago

      Thanks, added, couldn’t get to it the last few days and pretty sure I made a few mistakes adding categories.

  • PromKingJosh@tarte.nuage-libre.frEnglish
    3·
    7 days ago

    I appreciate the effort - I’ve actually posted something similar here myself (for wool socks, on another Lemmy account). I sometimes wonder if it would be better to contribute them to something like https://buyeuropean.fandom.com/wiki/Buy_European_Wiki or any other aggregator (wikidata?). goeuropean.org is a little too simple.

    I see from the comments here that people have various preferences - doesn’t do business in Russia, doesn’t have residency in a tax haven, is not only based in Europe but has an European owner too etc. This could all be filterable.

    • Babalugats@feddit.ukOPEnglish
      1·
      3 days ago

      I tried not to block out companies, just included all of those that I hear of, and then categorise them as such and let people make up their own mind whether or not to avoid them.

  • JustEnoughDucks@slrpnk.netEnglish
    5·
    12 days ago

    One of the best shoe brands:

    http://mukishoes.com/ in Portugal.

    Made with local manufacturers, zero drop, foot shaped shoes, comfortable, wool insoles, full leather versions of shoes that are waterproof with oiling.

    AND, they have a resole program where their shoes are actually designed to last a long time (specifically the leather ones) and they will resole them for around 30 euros. That is quite an exception even for European made shoes. I haven’t had to use it yet as my shoe soles still look great after 1.5 years of daily walking and office use.

  • Supercrunchy@programming.devEnglish
    5·
    12 days ago

    Let me introduce you to the Bestseller group https://bestseller.com/brands

    They own most of the brands you have heard of in Europe (Only, Jack and jones, Selected, Pieces, Vero moda, etc. - Some of them are already on your list). Manufacturing of whatever you buy from them is still most likely done outside EU.

    The group is privately owned, and the owner is the richest man in Denmark.

    • Babalugats@feddit.ukOPEnglish
      2·
      12 days ago

      Thanks, stumbled upon them from another comment, and will add the ones not added later today.

  • Kjell@lemmy.worldMEnglish
    4·
    12 days ago

    You have mentioned under both Sweden and Denmark. The brand is Swedish but it is owned by a Danish company, does that mean it should be sorted under Denmark?

    You can add some more brands

    Estonia

    Suva

    Sweden

    Stenströms - PR
    Oscar Jacobson - PR
    Woolpower - PR

    Luxembourg

    Eton - PR

    Denmark

    Selected Homme - FF
    Jack & Jones - FF

    Norway

    Aclima - PR
    Morris - PR

    I think all these brands except for the fast fashion and Morris have production in Europe.

    • Babalugats@feddit.ukOPEnglish
      2·
      13 days ago

      Thanks, I added them, but not sure if the Suva is the one you meant (socks) I removed Tiger of Sweden from Sweden, meant to remove it earlier

      I also changed woolpower and aclima to sustainable as I will imply that is Premium anyway.

      Suva

      Also, says here that Eton are Swedish Eton

      Selected are related to a few under the Bestseller umbrella, I will add them later Selected

      It says here Morris are Swedish also Morris

      • Kjell@lemmy.worldMEnglish
        1·
        13 days ago

        I didn’t know it existed several Suva brands, I meant the socks.

        Eton and Morris are Swedish brands but Eton is owned by EARL GREY HOLDING SàRL which is based in Luxembourg, probably moved for tax reasons. Morris is owned by HOLTA INVEST AS which is a Norwegian private investment company. Is it supposed to be which country the brand is located in or where the owners are from?

        • Babalugats@feddit.ukOPEnglish
          2·
          12 days ago

          Is it supposed to be which country the brand is located in or where the owners are from?

          Neither really, I just wanted to remind about EU brands and was putting a list together when I started to categorise them a little.

          But.

          I think where they are made is slightly more important, as that is the workers that make them.

          So for example a Japanese person could own the company, but started it and manufactures the items in Sweden… But also what the company themselves declare their brand as, is just as important too I guess.

          I hadn’t heard of Eton, but according to the wiki page above, they are owned by EQT_AB (85%).

          I know some people frown upon fast fashion which is often manufactured in other countries, and that’s how I started categorising, but haven’t yet marked which ones are not actually manufactured in the EU despite being considered an EU brand, but I will when they are pointed out. (I don’t know which ones yet).

          • Kjell@lemmy.worldMEnglish
            2·
            11 days ago

            Completely off topic but I used allabolag.se that gets data from the quarter reports for all listed companies and that page said EARL GREY HOLDING SàRL. So I had to find out what was correct, it turns out EQT sold it one year ago.

            I have a document where I have collected different clothing brands that are based in Europe, most of them are also manufacturing in Europe. I will check the countries for them and add it in a new comment if I have time during the weekend.

    • Babalugats@feddit.ukOPEnglish
      2·
      12 days ago

      Thanks. Great site, I wouldn’t even attempt to create something like that 😀 This was just supposed to be a reminder of European brands. I think that site solely deals with vegan brands (I could be wrong).

  • Lantsu@sopuli.xyzEnglish
    3·
    12 days ago

    I’d like to mention Varusteleka from Finland. They used to just order all kinds of joke garbage from China in their first few years, but these days they design and make plenty of army/hiking/outdoors clothing, especially from (recycled) merino. Usually made in Lithuania.

  • Europellinore@europe.pubEnglish
    3·
    12 days ago

    Some of them I wouldn’t include or even use, because they are too eager to continue doing business in russia, thereby paying taxes to the russian state that uses 46% of their budget for their war against Europe.

    https://www.pushtoleave.org/

  • LilithElina@literature.cafeEnglish
    2·
    11 days ago

    You have some shoe brands, so what about wildling.shoes from Germany producing in Portugal? (And working with Nordwolle, already in your list.)

  • baguette@piefed.socialEnglish
    2·
    12 days ago

    Bablibaris (French) which is sort of S, PR has commitments to produce around the Mediterranean and aim at producing with natural fibers.

    Northern Playground a cooperative from Norway produces in the EU, uses natural fibers and offer one repair per item. Also stopped using Facebook ads and are anti-overconsumption. S, PR, and a focus on clothing that works both outdoor as well as in town.

    • Madzielle@lemmy.dbzer0.comEnglish
      2·
      12 days ago

      Was just looking around Northern Playground’s website, and I love how thet are meta free…

      but…

      uh, bottom of thier page links their active meta pages?

      They have a photograph at the top of the website, a bunch of folks under a “meta-free” banner, yet both insta and Fb links listed at the bottom page are active?

      I find this odd.

      • baguette@piefed.socialEnglish
        2·
        12 days ago

        I agree! They talk about it in their newsletter. I didn’t say they were Meta free, but not advertising there. I still consider this advertising, though. Maybe, then, they just stopped paid ads.

        Update:

        So, yes they clarify it in their latest newsletter on this topic.

        Vi er fremdeles tilstede organisk (ikke betalt) i Meta’s univers gjennom Instagram og Facebook.

        I guess that’s a difficult choice to make for a company.

        I think the way they word it sounds like they are properly ditching Facebook, but they clarify it in the text. Sneaky, but I am willing to forgive as they are vocal about other social topics and at least try to do something against Meta (and later Google).

        BTW! Completely forgot to mention they are a cooperative :).

    • Babalugats@feddit.ukOPEnglish
      2·
      12 days ago

      Thanks, added both. I don’t think there are any fast fashion brands that are also sustainable, so S (for now anyway) is to include premium by default. Hoping to eventually break down to the types of fashion (sports, outerwear, children, men, women etc.)

      • baguette@piefed.socialEnglish
        1·
        12 days ago

        Thank you for the list :)

        I guess there is something between fast fashion and premium that could be sustainable.

        Now I think about it, maybe it is worth defining premium. I think the brands I posted are premium, but they are not outrages (if you consider the life time and production region) like designer brands (or whatever those are called). An idea would be to add PR+ for the latter.

        • Babalugats@feddit.ukOPEnglish
          2·
          12 days ago

          Yep, hoping to categorise everything with more definition at some point. S are pretty much Premium and sustainable, but some PR could fall in the Fast Fashion category too, (and maybe do/will after correction).