The country-themed restaurant chain reversed itself a day after it tried to reassure customers that its values didn't change in the branding decision.
    • tal@lemmy.todayEnglish
      46·
      5 个月前

      I don’t think that the old logo is great either, and the update did improve on technical aspects. You don’t want to have all that small text, for example. And generally, simpler logos are preferable.

      But…their shtick is a rustic feel. Whatever you can say about the original logo, it did evoke that. I have a hard time seeing the new one doing that.

      EDIT: I also think that this compares favorably to another controversial recent rebrand: Musk rebranding Twitter, which was generally seen as not a good idea; Twitter already had a strong brand identity. People weren’t happy and Musk went right ahead with it regardless. At Cracker Barrel, the initial response was “calm down, it’ll be okay”, but they were willing to second-guess themselves, even though I expect that there were people there who were invested in the rebrand.

      EDIT2: They’d also done smaller, more incremental changes to the logo in the past, because the “Old Country Store” text had had its typeface changed at some point in the past.

      EDIT3: Here’s a more-comprehensive history:

      https://dwglogo.com/cracker-barrel-logo/

      1000009253

      • errer@lemmy.worldEnglish
        23·
        5 个月前

        I do find it amusing that the “classic” logo everyone is pining for is from the “ancient” year of 1997…

      • jj4211@lemmy.world
        7·
        5 个月前

        According to another site, the logo was 1977, not 1997. Which tracks with another article mentioning a marketing person coming up with the design in the 70s

      • mememuseum@lemmy.world
        4·
        5 个月前

        If they’d just textured the background shape to actually look like a barrel it would be pretty good actually.

      • HeyJoe@lemmy.world
        3·
        5 个月前

        On the long drive to and from vacation last week I noticed the 2024-25 picture used a lot and I thought wait they already have a version without the other stuff and it looks fine so why the hell are they changing it again when its perfectly fine the way it is? My biggest complaint of the newest one was just that it featured no border. It already looked weird, but without that border, it just didn’t work at all.

    • oxjox@lemmy.mlEnglish
      20·
      5 个月前

      How was it awful?

      Could you tell me what the heck this yellow blob shape is supposed to be?

      From a purely graphic design perspective, the classic logo is too busy and doesn’t scale well. The only thing it has going for it is the weirdness of the shape and the distinct color combination. It’s technically a really bad logo. You may not prefer the new logo but, technically, it’s a whole lot better. It’s far more adaptable to newer platforms while stilling being recognizable. Now, as far as being an effective representation of the brand and if that’s a corporate concern, I don’t know that I can comment on that.

    • zd9@lemmy.world
      14·
      5 个月前

      Who gives a fuck? Let’s focus on the fascist takeover happening in every city in the country, and the billionaires almost completely winning the war on the populace.

        • zd9@lemmy.world
          5·
          5 个月前

          I mean, the headline literally talks about conservative snowflakes, it’s kind of related

  • jordanlund@lemmy.worldBanned
    37·
    5 个月前

    I’ve never seen people freak out so hard over a LOGO change. Jesus, it’s not like they changed the typeface to Comic Sans or Papyrus or some shit!

  • Jo Miran@lemmy.ml
    34·
    5 个月前

    I’m not conservative in the slightest and I thought the redesign was completely ass.

  • Zier@fedia.io
    34·
    5 个月前

    Thank god! Now can we get back to the important issues? How’s that WAR ON CHRISTMAS going?

    • Kiernian@lemmy.world
      11·
      5 个月前

      The war on Christmas CANNOT END until Christmas ceases its illegal occupation of November.

      We are once again calling on the Claus regime to return to their side of the borders outlined in the Black Friday agreement.

      • Zier@fedia.io
        1·
        5 个月前

        There are xmas decorations in stores right now. And it was very funny to hear the Halloween decorations making spooky noises at them. I hate this badly written episode of Star Trek!

    • SkyezOpen@lemmy.world
      9·
      5 个月前

      I just want people to start complaining about “x-mas” again so I can explain very slowly what the Greek letter Chi is.

      • CharlesDarwin@lemmy.worldEnglish
        7·
        5 个月前

        Good luck with that. The explaining part, I mean.

        I’ve had xtians hound me on various forums for using their own abbreviation, LOL. Even after explaining it to them, they’d still get worked up into a poutrage, deny what I told them, which was obviously true, and, at least on Denver Post forums, run to the mods to try to get me banned and/or my posts taken down.

    • InternetCitizen2@lemmy.world
      7·
      5 个月前

      So the war on Christmas is odd on a theological and economic level. The secular (pagan?) Side is driven by corporations not the woke left. A fact often ignored by the evangelical right.

      So what solution do they even want? A commercial with Jesus on the cross saying he thirts and having a Roman soldier pass him a chilled and refreshing coca cola?

      Maybe a nativity where one of the wisemen is like and we got something for Joseph too and hand him a power saw?

      Wtf

      • Zier@fedia.io
        7·
        5 个月前

        It started because Starbucks had a disposable cup without the words Christmas on it. It was a generic Holiday cup they used through Nov-early Jan. Suddenly we are under attack! Very stupid.

        • burntbacon@discuss.tchncs.de
          3·
          5 个月前

          I think the anger over saying ‘happy holidays’ instead of ‘merry christmas’ predated that, because christians have found a way to get outraged over everything for a looong time. I was pretty happy just this week that dobson died, because focus on the family underpinned a lot of those sentiments that passed through the american christian sects.

    • buddascrayon@lemmy.world
      3·
      5 个月前

      I’ve already fired my first salvo. By now I would have had at least three or four gifts already purchased and ready for the Christmas season. I haven’t even bothered. And I won’t. It’s going to be a lean Christmas and it’s going to hurt the capitalist assholes who are fucking up our country.

    • YiddishMcSquidish@lemmy.todayEnglish
      1·
      5 个月前

      I’m still fighting the good didn’t against it until Lowe’s put up a Halloween display in fucking August!!! Now it’s just about containment. If we can keep them in their own months I would be happy

    • RaivoKulli@sopuli.xyz
      4·
      5 个月前

      The news sells better and is more engaging when you put it is conservative backslash instead of just overall negative reaction

    • CharlesDarwin@lemmy.worldEnglish
      2·
      5 个月前

      I only learned about it when I saw headlines about the backlash that was costing them millions.

      My first reaction after figuring out it was not the Onion was…are they still in business? I honestly didn’t know they were still operating. I looked on the map in the Denver area and the one I thought was in Littleton/Lakewood area either is a figment of my imagination, or they closed.

    • jj4211@lemmy.world
      1·
      5 个月前

      The general reaction may have been negative, but the conservatives went unhinged accusing the new logo of being “woke”

    • RedditIsALostCause@lemmy.world
      1·
      5 个月前

      [Other Party]’s general population is totally upset about something [Our Party] thinks is good or even doesn’t give a fuck about!

      We must be reactionary over the most trivial stupid shit and bicker and deflect from [List of Enormous Issues and Catastrophes], and create a new issue for everyone to point fingers about!

      /s

      Personally, I think it looks terrible and I’m a die-hard lefty/socialist/liberal whatever you wanna call me. I don’t eat there and don’t give a fuck about them, but this media attention over this “controversy” has pushed me to form an opinion on something I wouldn’t otherwise care about — and honestly if conservatives hate it, then fuck, I agree with them for once because it looks fuckin’ soulless and terrible lol.

  • hperrin@lemmy.caEnglish
    29·
    5 个月前

    I will continue to not care at all about it. Release the Epstein files.

  • Tempus Fugit@midwest.socialEnglish
    19·
    5 个月前

    Wait a minute. The logo is literally a cracker and a barrel 🤣. I’m surprised conservatives are ok being made fun of.

  • QueenHawlSera@sh.itjust.works
    12·
    5 个月前

    Complained about the redesign, isn’t Conservative How dare you insult me like this? I am an American and I will not stand for being called a Nazi.