Archive for who gets paywall https://archive.is/09ZtS
(I didn’t get paywall but the verge is in my noscript blacklist)
They boast having hired 5 slop specialists that chose the least worse shots over 70000 prompts
They have something like $50 billion yearly revenue, can’t pay real people for an ad? Literally peanuts for them.
At this point, I think making an obviously agitating AI video that make people talk about it … is all part of the marketing.
Why make a great advertising video when you can just cause a bit of controversy and get people to talk about your ad
Have you seen the Lindt Chocolate ads? It took me 3 viewings to realize it was AI. They totally can hide it.I was wrong.
Care to post an example?
You know what, I have to eat my own foot: https://grinderfilms.com/bts-lindt-extra-creamy/
Not only is it not AI, but they brag that it isn’t. Watching the commercial, the hands always seemed to move in a blur, but now I’m sure that cheff just holds things weird lmao.
Why are we giving the light of day to a company that sent paramilitaries to kill union organizers? That has been confirmed to have murdered at least 14 union leaders in Colombia and 8 in Guatemala, with workers literally assembled at gunpoint inside Coke plants and told to quit the union or die?
A company that has been draining communities’ water supplies in India, forcing wells to run dry and poisoning farmers’ land, with $28 million in damages assessed (and never paid)? That sold products in India containing pesticides at 140 times EU safety limits, including banned carcinogens?
A company operating in illegal Israeli settlements on stolen Palestinian land, funding extremist pro-settlement groups, and contributing taxes to fund military operations during an actual genocide?
A company that’s been named the world’s worst plastic polluter for 6 consecutive years, producing over 130 billion plastic bottles annually, then quietly dropped all its reusability commitments in 2024?
So using AI slop for advertising is just the cherry on top of the shit pie that the coca cola company already is, so if you’re not already boycotting the literal embodiment of capitalistic evil, let this be the last straw.
That’s it. I’m switching to Pepsi.
That’s it, cola wars? I can’t take it anymore.
Anything to distract from Epstein.
Also, if openai charges 50 cents for each second of video generated, and they had to create 70000 pieces of slop plus paying 5 “specialists” to sift between all the shit… did they actually save money doing this vs normal CGI where all the models are recycled from the last year campaign?
But it’s ✨✨new✨✨ so it HAS to be good!
FFS it’s coca-cola. Do they really even need a new ad at this point? Who is going to see it and go, I should really try this coke thing out.
They’re selling overpriced sugar water, constant advertising is all they have.
Just a guess, if you like coke, and you see the ad, it might make you want a coke right now?
Personally, I work in a supermarket and drink our own brand cola, because it’s sugar free, way cheaper, and I know who made it.
5 AI “specialists”, 70,000 prompts, and this is the best they could come up with?
A vague red truck drives past iconic winter animals: a sloth, some seals, a panda, and a horde of bunnies that clip through each other. Some lights appear on trees, but not all the trees, just a few of them. What a sad lacklustre ad, even from AI.
A-fucking-nother one?
They saw the amount of free publicity and doubled down
Coca-Cola is once again using generative AI to reimagine its classic Coke caravan holiday commercials, and in doing so, killing some of the festive joy you have for the brand.
Oh, you got me fucked up for someone else, The Verge. A soda manufacturer shilling their product does not bring me, nor anyone I know, “joy”.
People talking about how they could have just CGI’d it traditionally for (maybe) cheaper, but what about even the non CGI option most ads go with? It’s a gimmick.
They’re doing this to get people talking, which it does. That said, don’t drink coke. Like, regardless of the ad – it’s super bad for you, lol
70,000 prompts? Let’s say it takes 30 seconds to render a shot, and 30 seconds to consider if it’s acceptable. That’s 145 person days to get a bad result.
Massive waste.
There were definitely more person days spent doing it the traditional way. Ib the article they note they would’ve started a year ago. Even just the handful of folks on set, the caterers, drivers, costumers, location scouts, permit wranglers, talent, director, writer etc probably gets close to 145 people days if the shoot went over 2 or 3 days.
Why do they even need a new ad? What’s changed since last year? Or the year before? Or the year before that? I don’t remember them having the year in the ad or anything.
Replaying the ad and saving the money it would cost to give as a Christmas bonus is what M&Ms does… Its actually a pretty good idea.
This is much much worse.
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That’s exactly what Coke wants. This brand is so big they don’t advertise to sell but to remind people that they should grab a coke from the fridge and brb I’ll do just that
At 70000 prompts it would have taken less work and far less co2 to just make an ad and hire actual creatives.
I thought they stopped doing it after they got alot of dislikes on their video.
Why would they stop doing something that got a lot of intention?
OK that makes sense
So the (negative) hype around the shit they vomited out last time was so good (/inconsequential) they did it again? I sure do hate this timeline …
I’m really disliking this episode of black mirror.
