Brueggemann dissected box-office sales for Melania, noting an uptick in ticket purchases last Wednesday, two days before the film was set to release in theaters. Prior to its release, Melania Trump’s project was expected to perform abysmally in cinemas worldwide.

According to Brueggemann, there was “some outside group ticket buying” that helped elevate the film’s performance. He caveated that the “documentation” on these claims is “sketchy.”

“But industry sources say there were signs that blocs of tickets were purchased for the weekend, then distributed to senior citizen homes, Republican activists, other interested parties for free to help boost audiences,” he continued, adding that we may “never know.”

  • plz1@lemmy.world
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    2 days ago

    Ah, the same trick they pull to inflate book ratings and launder money…

  • Zier@fedia.io
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    2 days ago

    This was complete optics. It’s still a failure no matter how much money they throw toward it. A rotting horse, is still a rotting horse, even if you cover it in diamonds.

    • Entertainmeonly
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      2 days ago

      I swear the original saying was something about lipstick and cops but i can’t seem to remember it

  • finallymadeanaccount@lemmy.world
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    2 days ago

    Senior Citizens in Homes: “For fuck sake, just park us in front of the TV to watch the funeral ads as usual, instead of torturing us with this shit!”

  • etherphon@midwest.social
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    2 days ago

    The most notable thing I recall her doing in either administrations was wearing a “I really don’t care, do you?” coat when going to visit victims of a disaster. I’m not sure why there’s not lines around the block. /s